Title project: Water Crisis- Thirsty World
Briefing: This brief requires to work as a team on a challenge provided by waterAid to raise awareness of the global water crisis. We all share the understanding of how vital the water is in our human experiences of this element unite us in addressing this global problem. By creating a campaign that is ambitious, unapologetic, yet self aware in its intentions to capture the attention and support of young people.
The issue: Water is vital for life. The pressure placed on the worlds water supplies is growing yearly, but not much is being done. 1 in 9 people live without safe, reliable water supply.
About client: Wateraid works in 28 countries around the world, it aims to help over one million people get access to water and feel the water effect by installing taps, toilets. We need to reach everyone, everywhere. By holding governments accountable for delivering services that are built to last in homes schools and health centres so clean water, decent toilets and good hygiene in provided to everyone with human rights for it.
Challenge: water is the silent emergency. make a meaningful connection to a youth demographic 16-25 year olds.
- Final outcome: Can be physical activation, an experience, digital- scope of medium is limitless
- What would genuinely capture your attention and make share a charity campaign?
- Concept will be competing for attention: how will you make it count?
- fresh thinking!
- climate change: what problems are caused on the long run if we don’t start making change?
My ideas for the brief: illustrations created digitally
Starting some brainstorming with ideas of how the campaign might look and what the feel of it will be. I started thinking of water, and how without it there is not chance of survival, and I realised that I have to look at this problem very seriously, that without clean water and clean hygiene there are no people on the planet. Without these simple need we cannot grow and live the life we want. We are programmed like this.
I started thinking of death and life, merged together with a drop of water, and this is what I have created so far. The line work showing the beep of the heart monitor is created in order to show us humanity, being alive because of water. Almost 73% of water forms part of your heart and brain. This means that 60% of water is also in human body and about 83% of water is in your lungs.
Diagram taken from: https://www.earthdate.org/node/89
Dehydration, website, Earth Hour Campgain, posters and flyers
Idea 1: desert dry ground and video projected onto it
idea 2: Sink idea, and facts comping out from the bubble
Idea 3: creating black and white film and colourful animation on top.
19th November 2019 Group Meeting and Discovery, Inspiration and Ideation
Video Idea: Our video idea is inspired by the polish youtuber Wlodek Markowicz, who has always inspired me with his videos. I have showed
Scenes for our video idea: Everyday routine such as washing dishes, shower, close ups of the themes, floods, dry season, drinking, rain. The text for the video will be a narrative story or poem that will hit people with reflection and rhetorical questions about the crisis of water.
The filming part will be done by all of use, we have 6 people in our group, Sophie, Kat, Caterina, Maria, Elif and me. Everyone is going away for chrimstas break for the whole month to their countries, which means all these different parts for our video will be recorded there, Norway, Iceland, Turkey, Portugal, Spain and Poland. This way, we are able to make this video globally inspired.
Quality of water in some countries are really bad
Quality of toilet
What are the methods that we want to use in the video?
>Repeating words and structures
> rhetorical questions are key
How are we going to make it global?
>different languages
>water in public places being wasted
> show our video in a public place using the method of silence disco with hedphones: this will allow us to engage with the public in an emotional way
Water is trapped under the ice: meaning for the video: ????? Sound idea?
Submission to include for PP Unit 3 parts:
Visual portfolio of evidence of learning journey, this is a body of work that maps out and communicates your learning journey whistles on the Professional Practice Unit.Portfolio and 500 words word account will demonstrate an understanding and evaluation of your development process (learning journey) 100MB Maximum size
Portfolio: >what you did, why you did it? what you’ve learned? what you’ve learned as a person in a group? each week advice and experience each week? how did the journey change through the second project? portfolio: can be two presentations from our project which were already produced.
500 words?(not more than that, 520-560 only) this will give our tutor context about ourselves and what have been going on. You can use these words to do something good for yourself.
When writing your 500 account you have to
consider:
what was your learning passage, your starting point and end point?
did you experience a transformation in your creative process or comprehension of your role as a creator?
what capabilities, behaviours, new skills you have learned?
what have you discovered about your ability to learn? (important question to answer) (what works with you? lectures? reading? video? you can answer it anyhow you want)what has worked, or hasn’t and how did you identify this?
how can you implement your findings to improve your future learning journey and creative practice?
You can use CANVAS SHEETS/ QUOTES FROM BOOKS
1000 words:
reflective summary in relation to the CAF framework specifically, proactivity, enterprise, communication, connectivity, curiosity, self efficacy.
Voice over for your presentation and uploaded with the link as well. (extra?maybe)
How the learning outcomes are to be evidences in this assignment, how are you assessed?
- ability to present you work to a professional standard and effectively communicate it to an audience
- high quality of organisation of information
- consider graphic layout, writer sections, text and verbal communication
- display professionalism
- evidence by time management, care, attention and engagement
- evidence by your commitment to the collaborative self initiated project GEN Z and watered brief +1000 words CAF Framework
chapter 1: 500 WORDS START
chapter 2: VISUAL PORTFOLIO OF BOTH PROJECTS GEN Z AND WATERAID (PRESENTATIONS AND EXTRA SLIDE?)
chapter 3: 1000 WORDS UNDER CAF FRAMEWORK
context, subtitles important, reference list? (this is your choice and maybe it is good to provide it) use landscape format as it is easier to read. (see examples of PDF)
Friday meeting 22th November 2019
Create a story board idea for the video, and think about the script/text for it? poem? make it powerful?/
Wateraid research and facts
785 million people don’t have clean water close to home
2 billion people don’t have a decent toilet of their own
31% of schools don’t have clean water
Every minute a newborn dies from infection caused by lack of safe water and an unclean environment
Diarrhoea caused by dirty water and poor toilets kills a child under 5 every 2 minutes
Around the world up to 443 million school days are lost every year because of
water-related illnesses
A lack of decent toilets and clean water causes diarrhoeal diseases that claim the lives of almost 800 children every day – one every two minutes.
Recording first trailer for the movie:
Recording final movie and audio
Despite my deepest thoughts 