17 April 2020 Brief summary
For the Independent Project I am asked to write a brief and produce a presentation based on my practical work that will support my preparation for year 3 of the IVM Course. Things I have to consider when writing the brief is:
– strong and enduring focus relating to an audience
– clear view how my work links to the wider world
– think about entrepreneurship, sustainability agenda, if necessary my personal manifesto summer project
• Selection of an external organization who you wish to work for
• Link the function of your project to the needs of this organization, using entrepreneurship and your understanding of the sustainability agenda
• Have a clear audience in mind. Who will engage with your Independent Project and test it on this audience?
The workshop and lectures will help me:
– Examine your personal aims and positioning as practitioner in art and design.
– Develop your ability to demonstrate your unique talents, abilities and experiences to others in a compelling way (CAF).
– Collaborate with others, create networks and develop and contribute to communities of practice (CAF).
– The design of a professional level Presentation PDF that clearly shows how your SSP 2 Independent Project will work.
Workshop 1: Be Seen and Be Heard – a workshop in 6 sections + The Modes of Inquiry/Enquiry Questions: writing process
Writing emails to companies:
Evaluating my art journey:
Link to my summer project: About my summer project and what the movie is about:
The film was recorded in a place that I feel most safe and calm, hence the setting in the forest and lake side.I wanted to connect these two places together because thats where I loose my mind and be the artist I aspire to be. In the film, you can see shots of forest, sunset, water, sky, and nature. I think I wanted to create this utopia place where everything is perfect, but not quite. I am an artist that likes to use contrast in my work, and leave my art for interpretation for my audience. The idea behind the film, is the idea of drowning with my thoughts of my imagination. I have chosen to use my painting as a tool of my favourite medium which is; paint.
I want to be an artist who creates new emotions, who makes people drift away from reality. I don’t want to be an artist who creates unnecessary art. I want to be exciting. I want people to look at my art and find themselves. I want to tell a story; but most importantly explore what my mind can do.https://vimeo.com/361498477
What do I love?
Workshop 2: Interrogating Instincts Workshop ( 20 April 2020)
Taken from the brief: This workshop asks me to take notice, question and interrogate what draws my interest, and to use this act of noticing to actively inform my independent project. We go through life continually taking photographs on our phones, often these images are taken in haste and never get thought about again. In this workshop you are being asked to revisit some of these images in order to begin to interrogate your instincts as an image maker. Understanding, taking note and reflecting on things you are overtly and covertly drawn to is an important step in understanding your individual practice as an artist. Throughout this process of making you are encouraged to question why you have recorded certain elements; think about visual language, actions, subjects, colour, form, typography etc.
To start the workshop, I am asked to pick 5 photographs from my phone gallery. These photographs must be the images that I forgot I took. I am asked to then start make some connections between these 5 images. Colour, texture, subject etc? To create a visual map in which I am interrogating the images.
Interrogate: ask questions of (someone) closely, aggressively, or formally.
My chosen first 5 photographs:
Final collage outcome: 1st Attempt : Created digitally
My first attempt of creating a piece of collage from the pictures above: Which I think was a fail attempt and I completely did not feel this collage combination. So I decided to choose another different 5 photographs from my camera roll, interrogate them and create a collage piece once again.
My second set of chosen pictures: 
Outcome:
Workshop 3: Tony’s workshop
This workshop/project will afford you the opportunity to vent in a personal and creative way about how you are feeling and dealing with the Coronavirus lockdown. We would like you to create a piece of work in the form of an A2 sized Placard. The placard can state how you feel about your personal art manifesto
in respect of the current situation. We would like you to use stencilling techniques to interpret your Slogan’s and or images. You may use as many colours and layers as you deem fit.
The final prints? No way near good haha. But without the proper equipment it was very hard for me to produce good quality work. I used a paper from a printer which is very delicate and absorbs water. I also used paints which is used for wall painting as that is the only one I have in the house. I also used one spray paint in yellow.
I will now scan these and further experiment, maybe I can create something more interesting on photoshop, but firstly I have to clean them up a bit.
Scanned prints (not edited)
Best print edited on photoshop
final stencil print
Workshop 4: Drawing workshop
Reference pictures used:
My project Brief:
My independent project will explore and raise awareness to the Women Strike in Poland about abortion being illegal once again.
It was hard to believe that even during this horrible time of Pandemic, during lockdown, the Polish Governments debates to completely make abortion illegal in the country. Polish Women once again are forced to fight for their rights, this time using different method approach as well.
I want to fight for my rights as a Polish Women, being very rebellious in this project and create illustrations that can possibly be used as posters, banners and t-shirts designs. These can later be part of the independent social movement “Strajk Kobiet” (Polish version) – “Women Strike” (English version) that I am part of.
Research:
Semiotics
First ever made poster for Women Strike in Poland created by Ola Jasinowska.
Ola Jasinowska is a Polish Illustrator and Graphic Designer. This poster is now very popular in Poland and it has been a symbol of the strike. She explains about this symbol in a Newsweek Poland newspaper ; ” The red lightening was to contrast with the profile of the very calm Woman I drew on the poster. On the other hand, I wanted the poster not to be drastic, I wanted to avoid all refrences to blood” explains Jasinowska.
In the newspaper “Ofeminin” the red lighting is explained in regards to the Methodology. “The first cultural conditions of the thunder gave us mythologies in which the thunder god, in various names, used to fight the chaos monster.
Zeus / Jupiter, known to everyone, was a “thunderer” who, thanks to the thunder attribute, was the ruler of the gods. Other mythologies have their counterparts: Slavic Peruna and Scandinavian Thora. The Bible is also full of references to the destructive and at the same time cleansing power of lightning: even God’s destruction of the vicious cities of Sodom and Gomorrah took place through “fire from heaven”. This is how artists later present it. It can be concluded that thunder becomes a sign of divine intervention, and at the same time a symbol of a rapid change – explains Janiszewska.”
” The SS sign was actually constructed on the basis of runes used by the Vikings. However, this is not a symbol as unequivocally appropriated as a swastika, which has no chance for a second life in visual culture. It seems to me a strong abuse to unambiguously associate the lightning symbol used by the Women’s Strike with the Nazi ideology, mainly through its fairly widespread use in our environment” – says Janiszewska.
Guerilla Marketing
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson’s 1984 book Guerrilla Marketing. Guerrilla marketing uses multiple techniques and practices in order to establish direct contact with the customers. One of the goals of this interaction is to cause an emotional reaction in the clients, and the ultimate goal of marketing is to get people to remember products or brands in a different way than they are accustomed to.
What are the examples of Guerrilla Marketing?
Stencil Graffiti Artworks: this technique is a small technique not like a mural artwork, however it brings attention to small spaces/areas.
Stickers: This technique is very known and popular, and often many business forget about it. Giving your costumers these means they can stick it somewhere. They can also be stuck on areas of public area.
Creative Billboard: It is not just any billboard, but it is a creative one where the audience can engage with, take and post pictures of it.
Staircase tactics: One of a very popular technique used by staircase was IKEA to show their product off.
Cars: Advertisment both animation and illustration tactics, which caches the eyes of people.
Few examples of creative Guerrilla Marketing:
Overall, I think the tactics and creativity of Guerrilla Marketing is something very important to know about when working for a business or yourself. Coming up with useful marketing tactics can really benefits certain products and communicate the message very well to the costumers and people who never thought they would purchase something from you company. People hates advertisement, but if they
Subvertising
Brandalism
Design Activism
Dadaism
https://www.theartstory.org/movement/dada/
Experimentation
Finding all magazines and old paint in the house used for wall painting, but trying to create something more interesting for my further collage.
Further collage and experimentation from old magazines: Edited on photoshop
Collage from Vogue magazine:
Final outcome collage: Painted on top and edited on photoshop
Final Exhibition Crit Online 18 May 2020
Final Outcome:
Reference list:
https://en.wikipedia.org/wiki/Guerrilla_marketing
https://blog.hubspot.com/marketing/guerilla-marketing-examples
Despite my deepest thoughts 